Telling a Brand's Story Through Play: The Evite Mystery Dinner Night
With the goal of boosting engagement in mind, we created a digital product for Evite to use to engage with their audience. Thus the Evite Mystery Dinner was born. Designed as a mystery dinner game for families & friends to print out & play with each other on Halloween; the game was the culmination of a three month marketing campaign consisting of supplemental social content on Instagram & Pinterest.
Through this campaign we elevated Evite's brand on Instagram & brought organic attention to the product we created. Check out the game below.
(CD: Pete Buhler, Producer Devon Hanley, Graphic Designer Jordan Surkin)